Privacy Policy

Last updated: September 9, 2026

1. Who We Are

BRIHGT UP LLC operates the Sereniavida online store at sereniavida.com, including products marketed under the SereniaLife brand.

In this Privacy Policy, “we,” “us,” and “our” refer to BRIHGT UP LLC. Our website, online store, related features, and customer support are collectively referred to as the “Services.”

Our store is powered by Shopify. This Privacy Policy explains how personal information is collected, used, disclosed, and retained when you visit our website, place an order, or communicate with us.

For privacy questions or requests, contact info@sereniavida.com.

Where applicable, BRIHGT UP LLC is the controller of personal information processed for our store operations. Shopify may independently control certain processing, as explained below.

If these terms conflict with our Terms of Service regarding personal information, this Privacy Policy controls for that subject. This notice does not replace consent where consent is legally required.

2. Personal Information We Collect

The information processed depends on how you interact with us and which features you use.

Contact and Delivery Information

Your name, email address, telephone number, billing address, shipping address, and delivery instructions.

Order and Transaction Information

Products viewed, added to your cart, purchased, returned, or exchanged; order numbers; payment status; discounts; shipping information; and purchase history.

Payment Information

Payment providers process information necessary to complete transactions, which may include payment card or financial account details.

The information available to us depends on the payment method and provider. It may include payment confirmations, transaction identifiers, billing details, and limited payment-method information.

Please do not send full payment card numbers or security codes by email.

Account Information

If you use an account feature, we process information associated with that account, such as login identifiers, preferences, and account activity. Authentication may also be managed by Shopify or another provider.

Customer Communications

Information you provide in emails, contact forms, reviews, return requests, warranty claims, or other communications, including photographs or attachments you choose to submit.

Device and Usage Information

IP address, browser type, device identifiers, operating system, referring pages, pages visited, interactions with our store, and approximate location derived from technical information.

Preferences

Marketing preferences, cookie choices, privacy requests, and other settings you select.

Personal information does not include information that has been properly de-identified under applicable law. Where we maintain de-identified information, we do not attempt to re-identify it except as permitted by law.

3. Where Information Comes From

We obtain personal information:

• Directly from you, when you place an order, contact us, create an account, or submit information.

• Automatically, through cookies, pixels, server logs, and similar technologies when you interact with the Services.

• From service providers, including Shopify, payment processors, shipping providers, and customer support tools.

• From advertising and integration partners, where their services are enabled and the collection is permitted by applicable law and your privacy choices.

4. How We Use Personal Information

Processing and Delivering Orders

We use information to accept payments, fulfill purchases, arrange shipping, provide tracking updates, and manage order-related communications.

Customer Support

We use information to answer questions, investigate order issues, and handle returns, refunds, and warranty claims.

Maintaining and Improving the Store

We use information to operate website features, remember preferences, diagnose technical problems, understand store performance, and improve the shopping experience.

Marketing and Advertising

Where permitted, we use contact information and shopping activity to send promotional communications, measure campaigns, and display relevant advertisements.

Where required, we obtain consent before sending marketing communications or using nonessential tracking technologies. A purchase does not automatically authorize every form of marketing.

Security and Fraud Prevention

We use relevant information to verify transactions, detect unauthorized activity, protect accounts and systems, and investigate suspected fraud.

Payment Disputes and Legal Matters

We use relevant order details, payment confirmations, shipping records, customer communications, and refund information to investigate and respond to payment disputes.

We also process information to meet legal obligations, respond to valid legal requests, maintain required records, and establish, exercise, or defend legal claims.

We do not use this policy to restrict your right to make a good-faith complaint or exercise consumer rights.

5. Legal Bases Where Required

Where European Economic Area or United Kingdom data protection law applies, we rely on the appropriate legal basis for each purpose:

• Contract: to process your purchase and provide requested services.

• Legitimate interests: to operate and secure our business, improve our Services, and resolve disputes, where those interests are not overridden by your rights.

• Consent: where required for marketing, cookies, or other processing.

• Legal obligations: to meet applicable accounting, tax, regulatory, and other requirements.

Where processing relies on consent, you may withdraw it at any time. Withdrawal does not affect processing lawfully carried out before withdrawal.

6. How We Disclose Personal Information

We disclose relevant information where reasonably necessary to:

Service Providers

Shopify and providers supporting hosting, payments, shipping, fulfillment, customer support, security, analytics, and other store functions.

Advertising Partners

Where enabled and permitted by your choices and applicable law, advertising partners receive identifiers and information about website interactions to deliver or measure advertising.

These disclosures may qualify as a “sale,” “sharing,” or processing for “targeted advertising” under certain privacy laws, even where no money is exchanged.

Payment and Dispute Participants

Payment processors, banks, card issuers, carriers, and other parties involved in investigating transactions, delivery issues, refunds, or chargebacks.

Information provided may include the order record, relevant terms presented at purchase, tracking information, customer communications, and refund confirmations.

Legal and Regulatory Recipients

Authorities, courts, professional advisers, or other appropriate recipients when necessary to comply with law, respond to valid legal process, or protect legal rights.

Business Transfers

Potential or actual parties to a merger, acquisition, financing, restructuring, or sale of business assets, subject to appropriate protections and applicable notice requirements.

Recipients You Request

Third parties where you direct us to disclose information or provide valid consent.

7. Shopify’s Role

Shopify hosts our store and processes information to provide the Services. Information submitted through the store may be processed by Shopify and its service providers in countries other than your own.

Depending on the Shopify features enabled, Shopify may also process information from interactions with our store, other merchants, and Shopify to provide enhanced services, including personalization, advertising, and service improvement.

For processing where Shopify acts as an independent controller, Shopify is responsible for its own practices and applicable privacy-rights requests.

Learn more through the:

• Shopify Consumer Privacy Policy

• Shopify Privacy Portal

8. Cookies and Similar Technologies

Our store uses cookies and similar technologies for functions such as checkout, security, remembering preferences, analytics, and advertising.

Where required by law, nonessential technologies require consent before use.

You can manage available choices through the website’s privacy controls and your browser settings. Blocking some technologies may affect website functionality.

You can also visit our Your Privacy Choices page to exercise available advertising-related opt-out rights.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control. The scope of an opt-out may depend on whether the signal can be associated with a browser, device, or account.

Other browser “Do Not Track” signals may not receive the same treatment. Information about Global Privacy Control is available at globalprivacycontrol.org.

9. Marketing Choices

You can unsubscribe from promotional emails using the unsubscribe link in the message or by contacting info@sereniavida.com.

If SMS marketing is offered and you have subscribed, follow the opt-out instructions in those messages.

Opting out of marketing does not prevent necessary transactional communications, including order confirmations, delivery updates, refunds, or product safety notices.

10. Returns, Warranty Claims, and Sensitive Information

When you request a return or warranty review, we may ask for information reasonably necessary to identify your purchase and understand the problem.

Please avoid sending medical records, diagnoses, photographs of injuries, or unnecessary information about children. Product and packaging photographs are generally more appropriate for assessing a product issue.

If you provide sensitive information, we will handle it under applicable law and limit its use and disclosure to what is necessary for the relevant issue or a legal obligation.

Do not submit sensitive information through public reviews or public social media comments.

11. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy.

Retention depends on the type of information, the status of your order or account, applicable recordkeeping obligations, warranty matters, fraud investigations, and legal claims.

For example, transaction records may need to be retained for tax or accounting requirements after an order is complete. Records relevant to an active dispute may be retained until the dispute and applicable legal requirements are resolved.

A deletion request may therefore result in deletion of some information while limited records are retained for a lawful purpose.

12. Security

We use reasonable safeguards designed to protect personal information against unauthorized access, misuse, loss, or disclosure.

No website, transmission method, or storage system can be guaranteed completely secure.

Please protect your account credentials and avoid sending sensitive financial or medical information through ordinary email. Contact us promptly if you suspect unauthorized use of your account or information.

13. Your Privacy Rights

Depending on your location and the law applicable to our business, you may have rights to:

• Know whether and how we process your personal information.

• Access or obtain a copy of your information.

• Correct inaccurate information.

• Request deletion.

• Receive information in a portable format.

• Object to or restrict certain processing.

• Withdraw consent.

• Opt out of the sale or sharing of information or targeted advertising.

• Limit certain uses of sensitive personal information.

• Exercise rights concerning qualifying automated decisions, where applicable.

• Appeal a decision concerning your request.

These rights may be subject to lawful exceptions.

To make a request, email info@sereniavida.com or use our Your Privacy Choices page, where relevant.

We may request information reasonably necessary to verify your identity and protect your information. We will not request more verification information than reasonably needed.

Where permitted, you may appoint an authorized agent. We may require proof of authorization and appropriate identity verification.

We will respond within the period required by applicable law. We will not unlawfully discriminate against you for exercising privacy rights.

14. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights where the relevant state privacy law applies to our business and processing.

The categories of information, sources, purposes, and recipients are described above. Advertising-related disclosures of identifiers and browsing or transaction activity may be treated as sale, sharing, or targeted advertising.

To exercise an applicable opt-out, use our Your Privacy Choices page or email info@sereniavida.com.

If we deny a request and you have a right to appeal, contact the same email address with “Privacy Appeal” in the subject line. We will review the appeal and provide the response and further options required by law.

15. Children’s Privacy

Our shopping Services are intended for adults, not directed to children. Products intended for family use do not make our website a service directed to children.

We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact info@sereniavida.com so we can investigate and take appropriate action.

We do not knowingly sell or share personal information of individuals under 16 for targeted advertising.

Parents and guardians should avoid including identifying information about children in reviews or support messages unless necessary to address a specific issue.

16. International Processing

Our business and service providers may process information in the United States and other countries. Privacy laws in those countries may differ from those where you live.

Where applicable law requires safeguards for international transfers, we use legally recognized transfer mechanisms, such as an applicable adequacy decision or approved contractual safeguards.

For questions about safeguards relevant to your information, contact info@sereniavida.com.

17. Third-Party Links and Public Content

Our Services may contain links to independent websites or third-party services. Their privacy practices are governed by their own notices.

Information you publish in a review, social media comment, or other public area may be visible to others. Please do not publish information you wish to keep private.

A link to another website does not by itself constitute an endorsement.

18. Complaints

If you have concerns about our handling of personal information, contact info@sereniavida.com.

Depending on your location, you may also complain to your state attorney general, privacy regulator, or local data protection authority. You do not need to give up these rights to contact us.

19. Changes to This Policy

We may update this Privacy Policy to reflect changes in our Services, practices, or legal requirements.

We will publish the updated version and revise the date above. Where required, we will provide additional notice or obtain consent before implementing relevant changes.

20. Contact

BRIHGT UP LLC
Operator of Sereniavida and the SereniaLife online store
Website: https://sereniavida.com
Privacy and customer support: info@sereniavida.com